Final Digipak & Advert

This is my final digipak design. 

This is my final advert design. In this design I have changed the colour of the title, added graphics.   

Magazine Draft

This is my magazine advert. The picture I used as the main image did not really need editing as in using spot healing tool and airbrushing this is because the original photo already had the airbrush affect this is due to the lighting creating a aesthetics look, which is used in pop genre. The only editing I applied to the phone was using the magic wand tool to delete the background and put a new background on. 

Images I choose for my digipak and advert

This image is used for my CD advert, the reason why I choose this image it's because it is appropriate and suitable for my Target Audience who are teenage girls. This image follows the culture of the genre pop because it has bright colors. When it comes to pop music advert female artist tend to pose in a way that is endearing and fetching because it appeals toward their target audience so therefore this image is suitable for a poster advert. 

The picture on the left is used inside of the digipak, the image in the middle is used for the front cover and the image on the right is used for the back. The reason why I chose the image in the middle for the front cover is because the image was appropriate, the artist is posed in a serious but cute way looking directly to her target audience. Whereas the image on the left shows her fun side which relates to her ideologies, she is a fun, out going, loving teenage girl. so therefore it's suitable for the target audience

1st Draft digipak

Editing my digipak and advert

Digpak

Editing my pictures that I want to use for my digipak. I've picked 3 different pirctures to be used in my digipak, I will be creating a 4 panel digipak and the house colours of my digipak will be dark red and light lilac. This pircture below is going to be used as my front cover, I will be using airbrush and healing tool to smooth out the artist skin.

The first thing I did was get rid of the original background this is because there was crease lines on the backdrop we used which therefore I had to get rid of all of the background to my best after I would select the picture and paste it on. I've chosen a colour background similar to the original backdrop in the picture so that it could blend it together.

Here's print shots of me editing the pictures.

Final Digipak edit

My final editing for my Digipak was that I added collages of hearts which has different colours, I placed the hearts behind the artist on the front cover, at the back of the track list and on the inside swell. This is to add more colour onto the Digipak since my first draft looked very plain and so I decided to add an affect of hearts to give it more colour and it relates back to the genre of the art its which is pop. How I did the heart was to fill in the colours into the heart, so then I would need to get rid of the colours and placed another colour on top.  

Before and after digipak

Advert

When it came to creating my advert I wanted to put the hearts i used on the digipak into the digipak so that it connects. Also what I did for the advert was to place the image onto a new background colour and placed the title on top of the heart so that it could stand out. I placed images of the CD cover, label, title and other texts into illustrator because I've edited them in photoshop which is helpful because all i need is to save the image and place it into illustrator. I did change few things around such as adding in new editing texts so that I can make sure that the texts stands out. 

Before and After of advert

Hand drawn magazine advert layout

Hand drawn layout for my digipak

This is my hand drawn layout of my digipak, the front cover and back cover of where all the track list is supposed to be upside down this is so that when it comes to folding the digpak it will go into the correct position.

Focus group feedback on the Music Video

After watching the feedback from the audience I was glad because we got positive comments about the music video and that they enjoyed watching the music video. This is because it showed that from using research and planning we had used the correct conventions and codes like the editing paste, camera work and mise en scene to make a pop genre music video which therefore shows that the music video corresponds with the pop genre. Also I was happy that the video had the quality of repeatability this is because from having a fun interesting narrative would get them to keep watching the video over and over again so that they could understand what is happening and also using bright colours and creative ideas would make the video fun to watch.

Overall it showed that the music video was successful from the target audience feedback on the video. The music video was successful because we used the codes and conventions of a pop genre music video that would be suitable for the target audience and attracts them so that it corresponds with the genre, which is therefore why I think that the music video is successful. This also showed that we made a huge improvement of the video when we created the first draft which had a lot of negative comments we used those to improve the video making it better and fun to watch.

Love Whiplash Final Music Video

Magazine advert analysis

Marina and the Diamonds 

What this magazine Album advert features:

- Artist Image

- Album CD

- Singles from the album 

- Title 

- Name of the Artist 

- Other information

Taylor Swift 

This magazine album advert features:
- Artist Name
- Album Name
- Singles from the album 
- Main image 
- Album cover which is positioned on the left
- Other information such as date release