Forms and Conventions & Intertextual References

Forms and ConventionsAndrew Goodwin states that there are 6 aspects of a Music Video, which we as the audience look out for. These are:

1. The relationship between lyrics and the visuals (visuals either illustrating, amplifying or contradicting the lyrics)

2. Relationship between music and visuals (visuals either illustrating, amplifying or contradicting the music)

3. Particular music genres may have their own music video style and iconography (such as live stage performance in heavy rock)

4. The artist may develop their own star iconography in and out of their videos, which overtime becomes part of their star image

5. Likely to be reference to voyeurism. This explains the treatment of women within the media. 

6. Intertextual references, either to other music videos or films and TV texts


Intertextual References

The word intertextuality means to merge two text and merge them together, many artists do this for reasons such as popularity as making a reference to a popular book will boost the amount viewing the music video. Intertextuality is often quite hard to incorporate into a music video as usually the thing that is being incorporated has to be well known, easy to create and has to have a meaning for the music video to work.There are many types of intertexual references such as:Parody - Eminem Pastiche - Michael Jaskon Referencing - Lady GagaHomage - Justin Bieber  

Examples of Intertextual Referencing Madonna "Material Girl". In her music video she makes a clear reference to Marilyn Monroe in "Diamonds are forever" in the way that she dressed and the background. In the footage Madonna is dressed in a similar pink dress, same hair cut, similar necklace and bracelets with men next to her holding love hearts. People who saw this footage were able to know where the reference and inspiration is from because it was such an iconic Marilyn Monroe moment therefore gaining Madonna more viewers on her music video.

Taylor Swift with her beautiful love song "Love Story", a lot of people know automatically what the inter-textual reference is to. There is an undeniable Romeo and Juliet feel to the music video. They have most likely chosen to use Romeo and Juliet as their inter-textual reference because it matches their song perfectly - the song is about love which fits with the passion and story of Romeo and Juliet.