Audience profile

Name:Sophie
Occupation:College Student
Age:18
Beliefs: Never give up and keep chasing your dreams. Don't let anyone bring you down.

What music do you listen to?

"I like to listen to mainstream pop music. Radio music type of genre (Pop) I could say, like Capital FM and Kiss100"

What do you like to see in a music video?

"I enjoy music videos that are bubbly and light as in videos that are fun to watch and has bright features in it. Music videos like Lady Gaga - Eh Eh, Katy Perry - Teenage dream and Cover Drive - Twilight music videos.

Name a music video that you like and why?

"There's a lot of music videos out there that I like but it all has to do with the song, storyline of the video and the muse-en-scene like lighting (bright), costumes and many more" I say the latest 2014 music video I like so far is Katy Perry - Dark Horse. The video is just amazing, has great settings, the video isn't dark it's bright containing colours like purple, pink and many more. Also the beat of the song is just catchy and so it fits perfectly well with the video"

Who are your favourite artist?

"I don't have one particular artist that I focus on the most, I just like general mainstream artist like, Katy Perry, Lady Gaga, Pixie Lott and many more"

Audience research & feedback

Watching this feedback from our target audience on our music video draft. We have discussed on ways how to improve the music video by making the concept (structure) of the video clear so that the audience can understand what’s going on and create quality of repeatability on the video. Another way to improve is to cut scenes shorter because it creates the vibe of a film and not a music video and to make the intertextual references more clears so that they could spot what the intertextual references are. Also to make the video match with the song because the video right now does not connect with the beat which makes shows the editing of the video is very slow which therefore we need to make sure that the video matches with the song. 

The reason why we carried out an audience feedback is because we wanted to find out our audiences views and ideas on the music video. Also it assisted our development as it shows us if we were heading in the right direction in terms of relatability with the audience and the genre 

Second Draft Love whiplash

This is our second draft of our music video, there has been a problem which occurred when this video was being exported this is due to when one of the members were editing a certain scene which will make the other parts move out of place and start earlier or later. When we come back from half term we will fix everything back to place and maybe add more ideas we just don't know yet. Comparing this to our first draft a lot has changed and more ideas were involved. I think there has been a big imporvement to our first draft more ideas were inserted making the video more fun to watch and exciting. 

Today's lesson

Editing, adding sounds effects
- school bell
- classic telephone

We wanted to film a modern day (last ending) to show our female singer singing in the current year (modern). All we wanted was a white background and her wearing normal clothing, looking like a teenage girl which she is.

Filming for last scene
equipment
- Tripod
- Lighting
- White background
- Camera

Behind the scene

Ideas of adding animation/graphics onto our video

We wanted to have animation added in to make it a comedy like video which would be fun for the viewers to watch also it was part of our idea when we was explaining about using references from Roy Lichtenstein pop art so researched more into pop arts animation so that we can use and add it into the video.  Also we looked at any music video that had any art animation added onto the video in which we did find which as a JPOP/KPOP music video Girls Generation - Beep Beep

Girls Generation - Beep Beep Music Video

Editing 1950's male bedroom scene

Adding era introduction into the music video

Stage scene

Today we filmed the stage scene which ends the video. In this scene which is only 20 second, we diced to film our artist "Aria Montez" singing on the stage.

Equipment 

- Camera

- Music

- Tripod

- Lighting  

The location for the scene was suppose to be in the theatre hall however we had problems using the there hall so we decided to film in the dance classroom which is similar to the theatre hall but only difference is the curtains 

Behind the scene 

Intro for each era

Today in lesson we were editing our video's we decided to have a era intro to each era we was doing so for example something similar to The saturdays - Disco Love where the music video have different era to it. 

What we did was research font styles that represented that particular era 

Classroom scene

Yesterday we re-film some parts of the classroom scene

Equipment
- Tripod
- Camera
- Lighting
Props
- Book,
- Pencil
- Clock

Behind the scene

Shooting our 1950's singing parts

On friday we filmed our artist singing in front of a white backdrop like she did for the 60's and 70's.

What was required for this filming were:
- Lighting
- White background
- Tripod
- Camera

Hair & Makeup
- The make up look and hair was a intertexual reference from a youtube tutorial on how to get 1950's hair & makeup look

Behind the scenes: