Audience research & feedback

Watching this feedback from our target audience on our music video draft. We have discussed on ways how to improve the music video by making the concept (structure) of the video clear so that the audience can understand what’s going on and create quality of repeatability on the video. Another way to improve is to cut scenes shorter because it creates the vibe of a film and not a music video and to make the intertextual references more clears so that they could spot what the intertextual references are. Also to make the video match with the song because the video right now does not connect with the beat which makes shows the editing of the video is very slow which therefore we need to make sure that the video matches with the song. 

The reason why we carried out an audience feedback is because we wanted to find out our audiences views and ideas on the music video. Also it assisted our development as it shows us if we were heading in the right direction in terms of relatability with the audience and the genre