Analysis of Digipak

Today in lesson in groups with Karolina and Kelechi we picked out two digipaks to analyse which were Justin Bieber Believe and Bumblebeez.

The questions which were layer out for us to answer as we are analysing the digipaks are:
1) How has the artist been promoted in each example ?
2) How has the audience been addressed?
3) How does the textual information reflect the artist and the audience - look at the track listing in particular?
4) Is there a clear link between the artwork and music videos from the CD

Justin Bieber digipak  

How has the audience been addressed?
His fan's / audience are drawn through by the pictures, his fans find him very attractive and would be able to spot him. Also to others he's very recognisable.
However there's not direct mode contact with his fan's this is because no matter what his audience will come and purchase the CD due to his popularity and looks.

How does the textual information reflect the artist and the audience - look at the tracking listing in particular?  
The track listing of the songs are personalised which makes the audience feel like Justin's songs are for them. (example - Take You, Thought of You, Be Alright)

Is there a clear link between the artwork and music video from the CD?
Watching Boyfriend and As long as you love music video links with the album due to the colour (gold, orange/reddish, black), and fashion style (swag)


Bumbleez digipak 

How has the audience been addressed?
This digipak of Bumblebeez address their audience through the artwork of the CD. Such as the artwork of their CD are very creative, it doesn't feature the artist compared to Justin Bieber, these doodles seem like what they've been drawing when they recorded songs for this album to make it fun and connect to their audience who will be people that likes indie music (niche), late 90's and early 20's male audience.

How does the textual information reflect the artist and the audience - look at the track listing in particular?

The track list are hand written which suggest personalising and immaturity to connect with their audience who are male which listen to indie and are hippie like. Also the male audience would be layer back, easy going who doesn't care a lot of other things.

Is there a clear link between the artwork and the music video from the CD?